Personally Identifiable Information We Collect
There are many features on this Web site for which no registration is required. However, if you are interested in obtaining information, products or services from Pasadena Magazine, or in participating in certain activities on this Web site (such as making an online purchase, subscribing to one of our magazines, or participating in sweepstakes, contests, surveys, or certain special initiatives), you may need to provide us with information about yourself. For example, if you order a product from us, we ask for your name, postal address, e-mail address, telephone number and your credit card number. If you are ordering a product as a gift for another person, we will ask you for that person’s name, postal address and phone number in order to enable us to deliver the gift to the recipient. If you participate in an activity such as a survey or sweepstakes, we may also ask you to provide other types of information such as gender and personal interests, which we may associate with personally identifiable information. In some cases information submitted for sweepstakes entry may be shared with the sweepstakes sponsor. In addition, we may combine personally identifiable information that you have provided to us with other information that is publicly available or that we receive from other reputable sources.
Other Information Collected Through Technology
In addition to information you choose to provide to us, we also collect non-personally identifiable information through technology to make our site more interesting and useful to you. For instance, when you come to our site, we collect your Internet Protocol (“IP”) address. An IP address is often associated with the portal through which you enter the Internet, like your ISP (Internet service provider). Standing alone, your IP address is not personally identifiable. At times, we also use IP addresses to collect information regarding the frequency with which our visitors visit various parts of our sites. We may combine this information with personally identifiable information that you have provided to us and/or with other information that is publicly available or that we receive from other reputable sources in order to make our Web site and communications more targeted to your interests.
We also use these technical methods in HTML e-mails that we send our visitors who have agreed to receive e-mail from us, to determine whether our visitors have opened those e-mails and/or clicked on links in those e-mails. The information from use of these technical methods may be combined with information that is personally identifiable so that we can make our Web site, and any e-mails you have agreed to receive, more interesting to you.
Pasadena Magazine may use your personally identifiable information to deliver the products and services that you request, enhance your experience on our site, provide you with informational and/or promotional materials that you might find interesting, and for internal business analysis and other business purposes consistent with this policy. These uses may generally be categorized as relationship maintenance uses and promotional uses. We describe these uses in more detail below.
Visitor Enhancement Uses
Pasadena Magazine may use your personally identifiable information to maintain and manage your account, deliver services that you have requested, and generally enhance your experience on our Web site. Collectively, we refer to these types of uses as “Visitor Enhancement Uses,” and they include all of the ways in which we may use your personally identifiable information to maintain and manage our relationship with you that do not involve sending promotional materials. Examples of Visitor Enhancement Uses include, but are not limited to:
- Processing and tracking your magazine subscriptions
- Processing and tracking your product orders
- Providing the services you request
- Contacting you about the status of an order
- Sending you magazine renewal notifications
- Sending you other administrative communications
- Sending you surveys
Pasadena Magazine may also use your personally identifiable information to provide you with promotional information about activities, services and products offered by us or selected third parties, including promotional material that you have requested. We strive to select trustworthy, reputable companies who offer high quality products or services of interest to you. Sweepstakes entries become the property of Move Press and may be shared with the sweepstakes sponsor. However, you may opt out of receiving promotional communications from us by mail, e-mail, or telephone, as explained below and in the section entitled “Your Choices.” And, we will not share your e-mail address with other third parties for promotional purposes unless you consent to such sharing by affirmatively agreeing to it). Examples of promotional uses include, but are not limited to:
- Providing you with promotional materials about Pasadena Magazine products and services
- Providing you with fax and e-mail newsletters
Pasadena Magazine may provide you with promotional materials by postal mail, facsimile, e-mail, telephone or other means. You may opt out of receiving promotional communications from us by mail, e-mail and/or telephone as provided in the “Your Choices” section below, and in the case of e-mail, you can always opt out of receiving subsequent promotional e-mails by clicking on the unsubscribe link that we provide in every such promotional e-mail message. Please keep in mind, however, that when you purchase or request products or services from Pasadena Magazine or our licensees, promotional materials may accompany delivery of that product or service. Any opt-outs that you may make will therefore not apply to these materials because they accompany products or services that you have requested.
Information Sharing and Disclosure
We take very seriously our responsibility to maintain your privacy with respect to your personally identifiable information. We will therefore share that information only with the following entities, and only in the manner described below.
Legal Purposes; Business Transactions
Aggregate Information (non-personally identifiable)
Pasadena Magazine may share with third parties aggregated information about you and other visitors to our Web site. When we do this, however, we make any personally identifiable information non-personally identifiable by combining it with information about other individuals or by removing characteristics that make the information personally identifiable to you. We share this information in order to improve our Web site and develop content and services that we hope will be of interest to you.
We understand the importance of protecting our customers’ privacy, and we therefore provide you with the opportunity to opt-out of having your personally identifiable information used or disclosed for certain purposes. Receiving promotional communications from Pasadena Magazine, including our Affiliates and our licensees, is optional. If you do not wish to receive promotional communications from Pasadena Magazine, including our Affiliates and our licensees, please call or write to us at the address below.
You may also use this address and phone number to request us to update or change any of your personally identifiable information, or to request additional information regarding our disclosure of your personally identifiable information to certain third parties for promotional purposes.
- Call us at (626) 744-1281.
- Write to us at: Pasadena Magazine, 479 S. Marengo St. Pasadena, CA 91101, and include your name, address, telephone number, e-mail address and a note of instructions.
Links to Other Sites
We may provide links on our Web site to other sites we think you will enjoy. These sites operate independently of Pasadena Magazine and have established their own privacy and security policies. We encourage you to be aware when you leave our site and to read these policies at any site you visit.