How has your career deviated from your childhood aspirations?
Growing up as a first-generation Chinese immigrant, the acceptable career choices were doctor, engineer, or accountant. I thought I was going to be a dentist or dermatologist. I am very blessed that we’re going to celebrate our 10-year anniversary.
What challenges do you face as a woman in the beauty industry?
I think that being a woman actually helps me because I have an innate understanding of my target demographic. But people are always surprised to learn I handle the back end of the business as well and know about the finances and operations.
What’s a typical workday like for you?
In the mornings, I drop my daughter off at school and try to get a workout in. Then it’s straight to work. During the week, it’s mostly Zoom calls and meetings. I spend an inordinate amount of time on TikTok—both watching and creating content. I also work full days on the weekends when I can catch up and do deep work.
How do you avoid burnout working seven days a week?
I’m very fortunate my parents help with my daughter on weekends because that’s when I’m able to teach at Club Lagree. I love working out!
What do you consider some of your top career accomplishments?
There are a few. When I was awarded Forbes’ 30 Under 30, when Banish was an Inc. 500 company, when we got into our first retail partner, when we got into our first five-star resort, and when I did a Ted Talk.
What did you learn from challenges you’ve faced during your career?
I’m a type-A perfectionist. While you think that would help your business, sometimes it prevents me from taking risks. I’ve learned that so much of business is timing, which is something you can’t control. My advice to women: We spend too much time beating up ourselves over ‘mistakes’ and feeling guilty. Instead, we should always focus on moving forward and the opportunity ahead.
Where do you see yourself in five years?
I’d like to keep growing the Banish team so I can focus on what I do best—managing and motivating. I love everyone I work with and hope we can grow together for the next decade.
