Coming this fall, Pasadena Playhouse is launching PlayhouseLive, a first-of-its-kind nonprofit streaming platform to showcase theatrical productions from multiple theaters around the country to a national and international audience. PlayhouseLive will be a digital hub for high-quality digital theater experiences, presenting live and live-captured performances, original series, educational programming and other industry-related content in a new form.
Distribution channels will include a standalone website, iPhone and Android apps, AppleTV, Amazon FireTV, Roku, Chromecast, and AirPlay, among others. The new digital theater hub will offer free content, pay-per-view events, as well an all-access Membership.
Producing Artistic Director Danny Feldman shares, “As the harsh realities of COVID’s impact on live theater were becoming clear, we began work on a digital hub that would connect the artists and audiences who were reaching out for each other during this challenging time. The Playhouse has historically been an innovator and we continue that spirit on this new adventure in the digital world.”
Powered by Pasadena Playhouse, PlayhouseLive programming will include new filmed productions, staged readings, and cabarets, as well as original series, documentaries, and theater classes. It will be a home for a wide array of theatrical voices through new and revisited work. PlayhouseLive will also serve as an online companion to the work that Pasadena Playhouse and partner theaters create on their stages once live theater performances resume.
Stay tuned—the initial slate of programming for PlayhouseLive will be announced next month!