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This winter, The Now opens its first Pasadena location, bringing its menu of accessible massages to West Walnut Street. Hidden away from the city’s bustle, the airy, nature-inspired space offers a calming escape from the daily pressures of life, offering well-priced services that can be booked in advance or on a walk-in basis.
“The Now was founded on the principle that in today’s fast-paced, digitally driven society, self-care is a necessity, not a luxury,” says Gara Post, The Now’s co-founder and chief creative officer. “We designed the boutique to feel like an oasis for recovery and relaxation, and look forward to introducing Pasadena to our inspiring wellness brand.”
The Now easily accommodates various schedules—whether you need a quick 25-minute pick-me-up between meetings or a more luxurious 50- or 80-minute session. The thoughtfully curated massage menu features The Now, the brand’s signature stress-relieving, rejuvenating massage; The Stretch, designed for the athlete to reduce workout recovery time and stimulate lymphatic and circulatory systems; and The Healer, a calming, energy-balancing massage that deepens self-awareness and reduces emotional stress.
Need a little extra TLC? A wide range of customizable enhancements—including a coconut oil scalp treatment, herbal heat pack, “Calm Balm” salve for sore muscles, and hydrating eye mask—can be added to each service.
From $65/25 minutes