House of Style

Soho House makes its chic home collections available to the public.

When the West Hollywood outpost of London-based private member’s club Soho House debuted in 2010, Angelenos were immediately seduced by the club’s informal attitude, stunning panoramic views, and array of chic spaces. Teal velvet banquettes, herringbone wood floors, marble and brass side tables, antique-inspired lighting, and of course, the intoxicating Cowshed hand lotion.

Three additional SoCal locations later—Little Beach House Malibu debuted in 2016, Arts District launched in 2018, and West Hollywood’s boutique club, Holloway House, opened its doors earlier this year—and the brand has firmly secured its foothold in the region. However, no applications are required for the brand’s latest opening: a two-story, 9,308-square-foot retail location, Soho.Home.Studio, which is now welcoming guests on Melrose Avenue in the space once occupied by legendary interior designer Rose Tarlow.

“The vibe of the studio is light and bright. It really represents the L.A. lifestyle,” says Aalish Yorke-Long, managing director of retail for Soho House and Soho Home. “We want people to come in and have a relaxing experience at Soho Home, just like they do at Soho House.”

The exclusive home products are created by Soho Home’s in-house designers from authentic materials all over the world, including glassware from Slovenia, chandeliers from Italy, and rugs from India. The studio also sells tableware, upholstery, textiles, dinnerware, home fragrance, and accessories.

Cooing over the Instagram images of Soho House’s new Rome property? The Darcy marble table lamp ($645) is perhaps the property’s best souvenir, no battle with LAX required. Love the neutral-toned, tassled Cassia throw ($310) from the iconic Soho Farmhouse? That too is now within reach. Prices range from $16 for a hand towel to $16,000 for a marble dining table. Among the brand’s best sellers is the four-piece crystal Barwell wine glass set for $180.

“We don’t follow trends, we set them,” says Yorke-Long. “It’s everything you find at a Soho House club to build a home. Right now we’re featuring a lot of marble, bouclé fabric, and Murano chandeliers.”

A Friends membership to Soho.Home.Studio costs $130, which includes 15% off Soho Home items year-round, 20% off sale items, free shipping, new collection previews, complimentary interior design consultation, coffee bar serving of London’s Grind Coffee, discounts at Soho House restaurants, and access to bookings at Soho House globally.

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