Culture Meets Craft at Jackalope Fair

Pasadena’s popular outdoor arts and crafts fair offers an online alternative this holiday season.

Jackalope’s outdoor market has been a popular go-to, especially during the holidays, to pick out something special. However, like many businesses, Jackalope Arts was immediately impacted by COVID-19 and postponed its spring/summer outdoor events in Pasadena and Burbank. When it became obvious that in-person events remained impossible, the company decided to host the larger virtual holiday market, maintaining the quality of a typical Jackalope Fair—and best of all, you don’t even have to leave the comfort of your home.

The first Jackalope Virtual Holiday Market (Nov. 28 to Dec.18) features more than 100 curated and hand-selected artisans, crafters, and DIY enthusiasts. Shoppers can expect to find high-quality, trendsetting indie goods, including original fashion and jewelry design, ceramics and innovative home decor, paper goods, original art and prints, body products, children’s items, pet products, and more.

“I’m excited to be able to provide an opportunity for our artisan community to get their work in front of new customers from all across the country,” says Sara Diederich, co-founder of Jackalope Arts. “We often have shoppers comment on our social media that they wish they were attending a certain fair so they could purchase something they saw in a photo. This year they can!”

The market will work similarly to Etsy with access to a specific category and the ability to search by artist. There will also be opportunities for shoppers to connect with artisans and see the handmade quality behind their work.

“What I am excited for most about the virtual fair is being able to expand our reach of both shoppers and artists,” says Melissa Kohout, co-founder of Jackalope Arts. “It also gives us the chance to host a long-running event—not just a weekend to celebrate handmade, but three whole weeks!”

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