Erika Girardi (aka Erika Jayne), Pasadena resident and star of The Real Housewives of Beverly Hills, has teamed up with online retailer ShoeDazzle to introduce an eclectic mix of fabulous footwear. Two exclusive collections—Erika Jayne x ShoeDazzle and Erika Girardi x ShoeDazzle—showcase more than 15 styles, including booties, heels, and platform mules, made with on-trend fabrics and prints. Think sporty-stretch mesh, neon, animal prints, graffiti, and, of course, plenty of glam.
Girardi was an integral player in the step-by-step design process—from prototypes to the finished product. “I wanted to make sure each shoe was carefully designed and beautifully crafted for the Jayne and Girardi girl dying to come out of us all,” Girardi says.
For the woman who turns heads when she walks into a room, the Erika Jayne collection pays homage to Girardi’s pop star alter ego with its fierce footwear; the Erika Girardi collection is for the powerful, classy, and bold woman who commands the boardroom.
Despite the uber luxe life Girardi lives on the (TV) screen and stage, she wanted to design shoes at an affordable price point, without sacrificing style. “As a woman who dresses from heel to head, I wanted to work with a brand who gets my shoe obsession,” she says. “ShoeDazzle not only understands the mind of the shoe obsessed, but they are a customer-driven company whose goal is optimal shopper satisfaction. The main reason I chose ShoeDazzle as my premier footwear partner is that with their price points, I can offer my fans the chance to look and feel like me without the high price tag.”