Even as garage-born startup clothing brands become less likely to emerge, OC lifestyle newcomer SMKFLWR is making a splash.
From the local artistry, design and manufacturing comes a certain originality and distinguishable quality. In a space saturated with brands outsourcing their production overseas, SMKFLWR has emerged as the American made alternative to the status quo.
From their founding in 2017, SMKFLWR lifestyle brand started by churning out surf inspired clothing and lifestyle from the garage of Huntington Beach local surfing legend Teddy “Shreddy” Navarro.
Reaching far beyond the flagship location situated three blocks from the pier (301 Main St. Suite 109, Huntington Beach, CA. 92648) the brand has a broad vision to capture the attention of the rest of country. Founder and CEO, Kevin Madden says “an appetite for California lifestyle remains strong and USA-made products are becoming more desirable”.
This spring started hot for the brand with a main stage sponsorship at Hangout Music Festival- (May 20-22 Gulf Shores, AL) the most recent in ultra-premium events to give the nod to this latest arrival in authentic lifestyle apparel.
As the brand remains committed to their OC roots SMKFLWR also satisfies the cravings of its diverse demographics with pre-fall drops (www.smkflwr.com) that include retro themed capsules with urban appeal.
So, whether you find yourself at the beach or concert venue this summer, one thing is clear; SMKFLWR brand is keeping you high on vibes.