The Rose Bowl Stadium and The Rose Bowl Legacy Foundation launch The Rose Bowl Institute

The Rose Bowl Institute Will Highlight the Power of Sports
The Rose Bowl


Sports have the power to unite people, especially during this time of social upheaval and pandemic restrictions.

The Rose Bowl Stadium and The Rose Bowl Legacy Foundation have launched The Rose Bowl Institute, a non-profit think tank that will champion sportsmanship and highlight sports values and their impact on society by engaging civic and business leaders, athletes, journalists, sportscasters, and other noteworthy panelists.

Jackie Robinson


The first event, a three-part dialogue on “Race and Sports,” takes place August 13 moderated by Maria Taylor with panelists Taylor Branch, Cobi Jones, Ronnie Lott, and Sharon Robinson. On September 16-18, a live-streamed “Women’s Empowerment Symposium” will feature Madeline Albright as one of the keynoters as well as a series of private round table gatherings called “Rose Table Dialogues.” The Institute also plans for a “Center on Sports and Innovation” to recognize, encourage, and award outstanding acts of sportsmanship, and for an annual conference involving leaders coming together to spark change in sports and in society.

“The Rose Bowl is not only a venue known for legendary sports moments, but also as a shrine to amazing sports values,” said Darryl Dunn, CEO and general manager of the Rose Bowl Stadium. “The Rose Bowl Institute will reflect and celebrate the essence of the Rose Bowl as we look forward to celebrating our centennial in 2022 and instilling strong sports values in American youth to develop more engaged citizen.”

Rose Bowl Stadium


The Rose Bowl Institute will be led by Charlie Firestone as the inaugural president. He is a former vice-president of the Aspen Institute and longtime executive director of its communications and society program.

“This is the right organization, created at the right time, to address critical issues of sports values relevant to our democracy,” said Firestone. “We will work for integrity, inclusion, equity, and fairness in sports and beyond.”

The Institute is also in the process of forming an advisory board to be comprised of national leading sports, media, civic and business leaders, including Vince Young, Ronnie Lott, Ann Meyers Drysdale, Julie Foudy, JC Watts, Dick Vermeil, Jessica Mendoza, and Billie Jean King.

For more information, you can visit or send an email to

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